Presentation 2 - Watch this Space

Your second presentation - to a 'representative' from Regeneration - will be shown your first week after study leave (week beginning 9th December).

This presentation is to include the following:

• A summary of your campaign ideas
• A recap of your target audience and what it is you are wanting them to do to get involved
• How your project ideas/audience/focus has changed since the last presentation
• Your final campaign idea (including names, audience, 2 linked productions, slogan, logo etc)
• Show progress made so far:
•  to include poster/leaflet plans,
• website design (or show us round the website so far)
• Storyboard for film - or (even better) show us some of your filming so far.
• Any other production work done (e.g. facebook page etc - you will have FB access as presentation will be done on my laptop)
• How all the work is suitable/specifically done to suit the target audience
• Link to the brief
• What your intended outcome will be

Remember to keep a close focus to the requirements of the brief - you are wanting to get PEOPLE involved with regenerating a local area - and a sharp link to the needs of the target audience.

This presentation is worth 1/3 of your total research mark.

Remember to try to create an engaging, detailed presentation.
No slide to have more than 20 words.
Visuals will be needed to demonstrate your progress.

Classmates will also offer feedback again.

Marking:
I will be marking your presentation on the following things:

• How well it is linked to the brief.
• How clear you are regarding target audience
• Clear understanding of the issue and your research.
• Good progress with suitable, relevant ideas to the campaign.
• Presentation style (just reading off the PPT or paper with little engagement will be less successful than eye contact with audience, notes, engaging visuals, clear speech).

link to work from last year

http://ktslifeonlineunit4.blogspot.co.uk/

Production/Shooting schedule

Presenting your work creatively

Some apps and websites that will help you present your work in a variety of ways.

http://www.tagxedo.com/ - create word clouds to show things like key ideas, feedback results etc or
http://www.wordle.net/ .

https://bubbl.us/ - create colourful mindmaps. Print screen if you don't want to create an account, but would look better if you did.

http://szoter.com/#intro - annotate images.

Explain Everything
An app for ipad and android - create presentations.
Costs £1.49.
Free alternative (but not as good) is called 'ShowMe)

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Planning templates

You may wish to use some of these.

Flowchart:


Equipment plan:

Equipment	Venue	Date	Time	Comments

Production Schedule:

Production schedule   Campaign:    Client: Writer: Date:

Date                                                                           Date Mind map to start:                                                          To be completed by:   Planning to start:                                                            To be completed by:   Poster production to start :                                             To be completed by:   Video production to start :                                             To be completed by:   Audio production to start :                                             To be completed by:   Web design to start:                                                       To be completed by:   Monitoring to start:                                                        To be completed by:   Performance to start :                                                     To finish:    Reviewing work on:    Assessment date:

Planning tasks

Presentation feedback

Your presentations will be shown next week.

For 11A, you will have period one on Tuesday to do finishing touches, then period 3 (in the library) to show them.

For 11C, you will have the lesson on Tuesday to finish your presentations. They will be shown in the double on Friday.

Remember these will be filmed and PART OF THE MARK for your project.

The rest of the class will provide feedback using the following form:

Group ___________________________________________

I liked ____________________________________________________________________________ _

I was a bit confused about ____________________________________________________________ _
A suggestion _____________________________________________________________________
Comment _________________________________________________________________________

I will provide feedback separately.

Presentation 1

Next week will see your groups doing their first presentation. The 2 presentations will make up a large chunk of your research and planning mark for your project so it is important you prepare for it.

Below are the things that need to be included in this first presentation:

• Introduce your group
• Summarise your main findings from the research stage
• What are the key issues regarding regeneration?
• Initial ideas for your project? Location, idea, possible products etc.
• What you are going to do next.

This is only a basic guidance, you are able to include other aspects. The specification says:

"presentation to your client explain the reasons for your choice, providing detailed and realistic assessments of the strengths and weaknesses of your treatments within a media context.  Gather feedback from your client."

For this presentation, I AM your client. 

THE RULES

• Your PowerPoint (if you use one) must NOT be pages of writing that you just read.
• Each slide must have fewer than 20 word on it
• Images and visual examples are encouraged.
• EVERY group member MUST speak durning the presentation and contribute to the presentation planning.

The rest of the class will provide feedback via note sheets. These comments must be used to further/continue in your planning.

Marking:
I will be marking your presentation on the following things:

• How well it is linked to the brief.
• How clear you are regarding target audience
• Clear understanding of the issue and your research.
• Presentation style (just reading of PPT or paper with little engagement will be less successful than eye contact with audience, notes, engaging visuals, clear speech).

Marking criteria for the research tasks

Mark scheme - where do you think your blog work fits in so far?

Research, Planning and Presentation	(AO3 45 marks)
Level 6 Candidates research independently and effectively drawing on a wide range of sources and techniques. Candidates demonstrate flair and creativity through their pre-production work which is convincing and engaged and uses appropriate forms and conventions. They draw on relevant products, concepts and contexts. Material is presented skilfully. There is a clear understanding of how audiences are identified and how production is tailored to audience needs and expectations. They present appropriate and independent ideas to a client effectively, using a range of presentational skills, with well planned opportunities for feedback and discussion. They plan and present work which responds directly and efficiently to the needs of the target audience to produce a coherent and integrated campaign.	37-45 marks
Level 5 Candidates research successfully using a range of sources and techniques. They demonstrate evidence of imagination in the pre-production work which is clearly fit for purpose and uses many appropriate forms and conventions. Material is presented effectively. Audiences are identified, their needs are taken into consideration and awareness is demonstrated of how this has shaped the ideas. They present appropriate ideas to a client successfully, using a selection of presentational skills, with opportunities for feedback and discussion. They plan and present work which responds successfully to the needs of the target audience to produce an integrated campaign.	28-36 marks
Level 4  Candidates have researched appropriately. Ideas are apt and mostly employ appropriate forms and conventions. Material is well presented. Candidates are able to identify and target audiences. They indicate how this has informed their plans and ideas. Candidates present ideas to a client appropriately, using a selection of presentational skills, and gather some feedback. They plan and present work which clearly acknowledges the needs of a target audience.	19-27 marks
Level 3 Candidates show evidence of research. Their ideas show some understanding and involvement with the task and use some appropriate forms and conventions. There is a basic attempt to present the work in a straightforward way. Some understanding of appealing to a potential audience is evident. They present some apt ideas to a client in a straightforward fashion. They plan and present work with reference to the needs of a target audience.	10-18 marks
Level 2 Candidates use minimal research. They have some ideas that are at least partly relevant or appropriate to the task. Some forms and conventions may be employed. Presentation of the material is limited. They present some ideas which may be partly relevant or appropriate to a client in a limited fashion. They plan and present work with some reference to the needs of a target audience.	1-9 marks
Level 1  No work worth the award of a mark.	0 marks

Group initial ideas - planning task 3

Initial Thoughts	Answer	Explanation
Who I might work with?
Chosen area to campaign for.
Local campaign – how does this place affect the area.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc
How these 2 forms are integrated (vital for higher marks)
Intended target audience
Why this campaign suits them.
Any other ideas or comments to make

Poster analysis (task 3 of the research)

Posters in campaigns generally follow certain rules (conventions).

• Logo/brand name of the campaign group
• Name of the company supporting/running the campaign
• Contact details (website address, phone number, text number, email address etc)
• Slogan
• Clear (often hard hitting) message
• Image(s)

These posters will often carefully use colour too to add meaning.

Some campaign posters:

 

 

Political campaign.

Use of patriotic colours (red, white and blue) - adds to honourable and working-for-the-country image.

Non- direct mode of address, looking into the distance makes it seem like he is focussed on his hope and vision for the future.

Simple slogan to appeal to those who feel issues in the country are hopeless.

 

 

 

Public health/safety campaign.

Image easily recognisable as scan picture. Target audience of mums-to-be to raise awareness.

Fairly shocking image of baby swigging from bottle to emphasise dangers of drinking when pregnant.

Simple slogan to reinforce message.

Logo/brand of company behind the campaign.

Contact details.

 

 



 

 

Public awareness campaign.

Use of hard-hitting language to get message across.

Typography (writing font style) highlights the kind words/harsh words. 'Stupid Tart' is blocky to represent the negative-ness of the word and 'Princess' is swirly and 'girly'.

Image mis-en-scene is a typical teenage girl bedroom - to emphasise that this could happen to anyone.

Logo/name of company behind the campaign.

Slogan.

Contact details.

 

 

Local area campaign poster.

To encourage the community to join in against the closure of the pub.

Links to facebook and website for further information.

Bold colour scheme to make the  poster eye-catching.

Use of imperatives (Join the campaign now)

Image of the focus of the campaign.

 



Some useful links to local campaigns and getting involved

• http://volunteerteam.london.gov.uk A good site which is aimed at people living in London to get involved in community action.

•  Campaign info websites (aimed at teens)- http://www.campaigncentral.org.uk/know-how/using-media

• Friends of Norton Common: http://friendsofnortoncommon.info/
• Baldock town partnership: http://www.baldocktown.co.uk/baldock-town-partnership.aspx

• Negotiaitions over town hall http://www.thecomet.net/news/community_group_still_in_negotiations_over_baldock_town_hall_1_2015451

• Maylim (building contractors): http://www.maylim.co.uk/news/secret-garden-completed-in-bethnal-green.php

• Raj Gill – Baldock campaign – what could go there instead? Ex-student (19) so could appeal to younger audiences.

•  Triangle Community gardens http://www.trianglegarden.org/  Nominated for Comet Community awards

• Wild Stevenage  http://www.hertswildlifetrust.org.uk/Wildlife/Wild+Stevenage

•  Baldock buzz community website http://www.baldockbuzz.co.uk/#/can-you-help/4539644269

•  https://www.facebook.com/pages/Baldock-Needs-a-Skate-Park/194169787321641

•  Campaign website for younger people and tips too http://peopleandplanet.org/unis/gg/media

•  Frank – getting involved http://campaigns.dh.gov.uk/2012/02/13/youthstrategy/

• http://www.thebigtidyup.org  Community project

• Getting involved in community action http://www.arun.gov.uk/main.cfm?type=NEWS6

• http://www.tcv.org.uk/greengym