Group initial ideas - planning task 3

Initial Thoughts	Answer	Explanation
Who I might work with?
Chosen area to campaign for.
Local campaign – how does this place affect the area.
Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc
Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc
How these 2 forms are integrated (vital for higher marks)
Intended target audience
Why this campaign suits them.
Any other ideas or comments to make

Poster analysis (task 3 of the research)

Posters in campaigns generally follow certain rules (conventions).

• Logo/brand name of the campaign group
• Name of the company supporting/running the campaign
• Contact details (website address, phone number, text number, email address etc)
• Slogan
• Clear (often hard hitting) message
• Image(s)

These posters will often carefully use colour too to add meaning.

Some campaign posters:

 

 

Political campaign.

Use of patriotic colours (red, white and blue) - adds to honourable and working-for-the-country image.

Non- direct mode of address, looking into the distance makes it seem like he is focussed on his hope and vision for the future.

Simple slogan to appeal to those who feel issues in the country are hopeless.

 

 

 

Public health/safety campaign.

Image easily recognisable as scan picture. Target audience of mums-to-be to raise awareness.

Fairly shocking image of baby swigging from bottle to emphasise dangers of drinking when pregnant.

Simple slogan to reinforce message.

Logo/brand of company behind the campaign.

Contact details.

 

 



 

 

Public awareness campaign.

Use of hard-hitting language to get message across.

Typography (writing font style) highlights the kind words/harsh words. 'Stupid Tart' is blocky to represent the negative-ness of the word and 'Princess' is swirly and 'girly'.

Image mis-en-scene is a typical teenage girl bedroom - to emphasise that this could happen to anyone.

Logo/name of company behind the campaign.

Slogan.

Contact details.

 

 

Local area campaign poster.

To encourage the community to join in against the closure of the pub.

Links to facebook and website for further information.

Bold colour scheme to make the  poster eye-catching.

Use of imperatives (Join the campaign now)

Image of the focus of the campaign.

 



Some useful links to local campaigns and getting involved

• http://volunteerteam.london.gov.uk A good site which is aimed at people living in London to get involved in community action.

•  Campaign info websites (aimed at teens)- http://www.campaigncentral.org.uk/know-how/using-media

• Friends of Norton Common: http://friendsofnortoncommon.info/
• Baldock town partnership: http://www.baldocktown.co.uk/baldock-town-partnership.aspx

• Negotiaitions over town hall http://www.thecomet.net/news/community_group_still_in_negotiations_over_baldock_town_hall_1_2015451

• Maylim (building contractors): http://www.maylim.co.uk/news/secret-garden-completed-in-bethnal-green.php

• Raj Gill – Baldock campaign – what could go there instead? Ex-student (19) so could appeal to younger audiences.

•  Triangle Community gardens http://www.trianglegarden.org/  Nominated for Comet Community awards

• Wild Stevenage  http://www.hertswildlifetrust.org.uk/Wildlife/Wild+Stevenage

•  Baldock buzz community website http://www.baldockbuzz.co.uk/#/can-you-help/4539644269

•  https://www.facebook.com/pages/Baldock-Needs-a-Skate-Park/194169787321641

•  Campaign website for younger people and tips too http://peopleandplanet.org/unis/gg/media

•  Frank – getting involved http://campaigns.dh.gov.uk/2012/02/13/youthstrategy/

• http://www.thebigtidyup.org  Community project

• Getting involved in community action http://www.arun.gov.uk/main.cfm?type=NEWS6

• http://www.tcv.org.uk/greengym

Task list

This is the overall list of tasks that need to be done for the project. Do check the other posts for more specific details about each task.
 
1) RESEARCH TASKS (individual)

1.Introduction to Campaign and Community

2.Conventions of campaigns

3.Campaign poster analyses.

4.Research into the issue – why do we need to focus on regeneration and getting people involved with community and green space?

5.Analysis of at least 3 campaigns (political, public safety, drug etc) – considering intentions, target audience,  what formats used and why, analysis of language used etc

6.Existing community campaigns – nationally and locally (at least 3 local ones in North Herts/Beds area)

7.Analysis of at least 4 existing community campaigns (2 must be local ones – take own images if possible!):

1.methods of promotion,

2.before and after,

3.Aims of campaign,

4.target audience,

5.examples of products,

6.how successful it was/is,

7.persuasive techniques,

8.how campaign specifically speaks to its target audience.

9.Interviews (where possible) with people involved in the campaign

8.Photos of areas in Baldock/local area that are community areas

9.Areas around school that have been regenerated for student use (garden, chickens, seating area etc)

10.Photos of local places that could be used/regenerated for the community.

2) RESEARCH TASKS (group)

1.Get into groups.

2.Introduce group and add links to their blogs onto your blog (new ‘Gadget’ at side of your blog)

3.Consider possible content for the campaign

4.Decide on target audience for the campaign to get them involved (teens would be good as you know them and how to speak to them and its their future area which needs things for them – all about getting things good for the future)

5.Audience research:

1.Plan survey as a group

2.Survey (use survey monkey via emails and facebook etc) – maybe do two:

1.One aimed at a range/general audience

2.One aimed specifically at target audience to find out what catches their attention, why they do/don’t get involved in the community, what would make them etc

3.Analyse results – graphs and say what you learned from it

4.Focus group/interviews of target audience. Film these.

5.How your project has been affected/changed due to audience responses.

6.Genre/form research:

1.Once you have decided on your 2 products – research similar texts and comment on conventions of the form.

 

3) PLANNING TASKS (group)

 

1.Brainstorm initial ideas.

2.Complete initial ideas sheet

3.Evaluate pros/cons for each idea.

4.Final campaign idea

5.Final campaign target audience

6.Brainstorm name of campaign and comment on each one.

7.Brainstorm slogans for campaign and evaluate each one.

8.Plan a logo for your campaign and evaluate all possible logos. Plans must include colour choices and fonts.

9.Final name, slogan and logo with reasons and how it relates to brief and target audience.

10.What your 2 linked products will be.

11.Brainstorm locations for photo shoot/film.

12.Plans and drafts for print productions

13.Plans and drafts for Web pages

14.Plans, storyboards, script for film

Photo shoot/film progress

 

4) PRODUCTION TASKS (group)

 

•Film documentary/adverts etc

•Create print productions

•Create website (Weebly is a good template site)

 

5) EVALUATION (individual)

The evaluation should reflect on the student’s individual role within the group collaboration and how successfully. 500 WORDS:

•the two media products are linked

•research has been used to fulfil the brief and meet the needs of the client

•the products apply appropriate conventions

•the products target the appropriate audience

•representational issues have been addressed

•the production process is organised and scheduled

•considerations of any rules and regulations have been applied.

To be marked at the highest levels, the evaluation needs to draw on convincing evidence and valid criteria.