- Introduction
to Campaign and Community
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- Campaign
poster analyses.
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- Analysis
of existing campaigns
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- Local
community campaigns
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- Introduce
group and add links to their blogs onto your blog
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- Survey
and results and analysis
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- Focus
group/interviews of target audience. Film these.
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- Conventions/research
of media formats chosen
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- Brainstorm
initial ideas.
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- Complete
initial ideas sheet
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- Evaluate
pros/cons for each idea.
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- Final
campaign target audience
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- Brainstorm
name of campaign and comment on each one.
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- Brainstorm
slogans for campaign and evaluate each one.
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- Plan a
logo for your campaign and evaluate all possible logos. Plans must include
colour choices and fonts.
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- Final
name, slogan and logo with reasons and how it relates to brief and target
audience.
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- Brainstorm
locations to be used for filming
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- Plans
and drafts for print productions (if applicable)
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- Plans
and drafts for Web pages (if applicable)
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- Plans,
storyboards, script for film (if applicable)
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- 3 Print
products (leaflet/posters)
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