Poster analysis (task 3 of the research)

Posters in campaigns generally follow certain rules (conventions).

• Logo/brand name of the campaign group
• Name of the company supporting/running the campaign
• Contact details (website address, phone number, text number, email address etc)
• Slogan
• Clear (often hard hitting) message
• Image(s)

These posters will often carefully use colour too to add meaning.

Some campaign posters:

 

 

Political campaign.

Use of patriotic colours (red, white and blue) - adds to honourable and working-for-the-country image.

Non- direct mode of address, looking into the distance makes it seem like he is focussed on his hope and vision for the future.

Simple slogan to appeal to those who feel issues in the country are hopeless.

 

 

 

Public health/safety campaign.

Image easily recognisable as scan picture. Target audience of mums-to-be to raise awareness.

Fairly shocking image of baby swigging from bottle to emphasise dangers of drinking when pregnant.

Simple slogan to reinforce message.

Logo/brand of company behind the campaign.

Contact details.

 

 



 

 

Public awareness campaign.

Use of hard-hitting language to get message across.

Typography (writing font style) highlights the kind words/harsh words. 'Stupid Tart' is blocky to represent the negative-ness of the word and 'Princess' is swirly and 'girly'.

Image mis-en-scene is a typical teenage girl bedroom - to emphasise that this could happen to anyone.

Logo/name of company behind the campaign.

Slogan.

Contact details.

 

 

Local area campaign poster.

To encourage the community to join in against the closure of the pub.

Links to facebook and website for further information.

Bold colour scheme to make the  poster eye-catching.

Use of imperatives (Join the campaign now)

Image of the focus of the campaign.