1) RESEARCH TASKS (individual)
1.Introduction to Campaign and Community
2.Conventions of campaigns
3.Campaign poster analyses.
4.Research into the issue – why do we need to focus on
regeneration and getting people involved with community and green space?
5.Analysis of at least 3 campaigns (political, public
safety, drug etc) – considering intentions, target audience, what formats used and why, analysis of
language used etc
6.Existing community campaigns – nationally and locally
(at least 3 local ones in North Herts/Beds area)
7.Analysis of at least 4 existing community campaigns (2
must be local ones – take own images if possible!):
1.methods of promotion,
2.before and after,
3.Aims of campaign,
4.target audience,
5.examples of products,
6.how successful it was/is,
7.persuasive techniques,
8.how campaign specifically speaks to its target audience.
9.Interviews (where possible) with people involved in the
campaign
8.Photos of areas in Baldock/local area that are community areas
9.Areas around school that have been regenerated for
student use (garden, chickens, seating area etc)
10.Photos of local places that could be used/regenerated
for the community.
2) RESEARCH TASKS (group)
1.Get into groups.
2.Introduce group and
add links to their blogs onto your blog (new ‘Gadget’ at side of your blog)
3.Consider possible
content for the campaign
4.Decide on target
audience for the campaign to get them involved (teens would be good as you know
them and how to speak to them and its their future area which needs things for
them – all about getting things good for the future)
5.Audience research:
1.Plan survey as a group
2.Survey (use survey monkey via emails and facebook etc) – maybe do two:
1.One aimed at a range/general audience
2.One aimed specifically at target audience to find out
what catches their attention, why they do/don’t get involved in the community,
what would make them etc
3.Analyse results – graphs and say what you learned from
it
4.Focus group/interviews of target audience. Film these.
5.How your project has been affected/changed due to
audience responses.
6.Genre/form research:
1.Once you have decided on your 2 products – research
similar texts and comment on conventions of the form.
3) PLANNING TASKS (group)
1.Brainstorm initial
ideas.
2.Complete initial
ideas sheet
3.Evaluate pros/cons
for each idea.
4.Final campaign idea
5.Final campaign target
audience
6.Brainstorm name of
campaign and comment on each one.
7.Brainstorm slogans
for campaign and evaluate each one.
8.Plan a logo for your
campaign and evaluate all possible logos. Plans must include colour choices and
fonts.
9.Final name, slogan
and logo with reasons and how it relates to brief and target audience.
10.What your 2 linked
products will be.
11.Brainstorm locations
for photo shoot/film.
12.Plans and drafts for
print productions
13.Plans and drafts for
Web pages
14.Plans, storyboards,
script for film
Photo
shoot/film progress
4) PRODUCTION TASKS (group)
•Film documentary/adverts etc
•Create print productions
•Create website (Weebly is a good template site)
5) EVALUATION (individual)
The evaluation should reflect on the student’s
individual role within the group collaboration and how successfully. 500 WORDS:
•the two media
products are linked
•research has been
used to fulfil the brief and meet the needs of the client
•the products apply
appropriate conventions
•the products target
the appropriate audience
•representational
issues have been addressed
•the production
process is organised and scheduled
•considerations of any
rules and regulations have been applied.
To be marked at the highest levels, the evaluation needs
to draw on convincing evidence and valid criteria.
No comments:
Post a Comment