Marking criteria for the research tasks

Mark scheme - where do you think your blog work fits in so far?

Research, Planning and Presentation	(AO3 45 marks)
Level 6 Candidates research independently and effectively drawing on a wide range of sources and techniques. Candidates demonstrate flair and creativity through their pre-production work which is convincing and engaged and uses appropriate forms and conventions. They draw on relevant products, concepts and contexts. Material is presented skilfully. There is a clear understanding of how audiences are identified and how production is tailored to audience needs and expectations. They present appropriate and independent ideas to a client effectively, using a range of presentational skills, with well planned opportunities for feedback and discussion. They plan and present work which responds directly and efficiently to the needs of the target audience to produce a coherent and integrated campaign.	37-45 marks
Level 5 Candidates research successfully using a range of sources and techniques. They demonstrate evidence of imagination in the pre-production work which is clearly fit for purpose and uses many appropriate forms and conventions. Material is presented effectively. Audiences are identified, their needs are taken into consideration and awareness is demonstrated of how this has shaped the ideas. They present appropriate ideas to a client successfully, using a selection of presentational skills, with opportunities for feedback and discussion. They plan and present work which responds successfully to the needs of the target audience to produce an integrated campaign.	28-36 marks
Level 4  Candidates have researched appropriately. Ideas are apt and mostly employ appropriate forms and conventions. Material is well presented. Candidates are able to identify and target audiences. They indicate how this has informed their plans and ideas. Candidates present ideas to a client appropriately, using a selection of presentational skills, and gather some feedback. They plan and present work which clearly acknowledges the needs of a target audience.	19-27 marks
Level 3 Candidates show evidence of research. Their ideas show some understanding and involvement with the task and use some appropriate forms and conventions. There is a basic attempt to present the work in a straightforward way. Some understanding of appealing to a potential audience is evident. They present some apt ideas to a client in a straightforward fashion. They plan and present work with reference to the needs of a target audience.	10-18 marks
Level 2 Candidates use minimal research. They have some ideas that are at least partly relevant or appropriate to the task. Some forms and conventions may be employed. Presentation of the material is limited. They present some ideas which may be partly relevant or appropriate to a client in a limited fashion. They plan and present work with some reference to the needs of a target audience.	1-9 marks
Level 1  No work worth the award of a mark.	0 marks